My daughter had the chance to watch Harry Potter and the Order of the Phoenix in Imax 3d at the SM Mall of Asia Imax Theater. Normally the price of the ticket is 400 pesos (or roughly $8.70) but my daughter got it for 600 pesos ($13.00). Maybe because it’s the first day of showing . With prices like that , no wonder Harry Potter movie has taken a record-breaking $12m (£6m) at midnight screenings in the US.
The figure is the most made at the box office for a Wednesday opening midnight run, according to Daily Variety.
The previous record-holder was The Lord of the Rings: The Return of the King, which returned around $8m (£3.9m) in midnight ticket sales in 2003.
http://news.bbc.co.uk/2/hi/entertainment/6294438.stm
What a huge success! According to my daughter, the imax-3d experience is what made the movie even more exciting. Imagine Harry Potter just beside you. What fun! I don’t think I will watch it anytime soon. My friend slept throughout the movie as she couldn’t follow the plot having missed the first two movies.
And what does Daniel Radcliffe have to say about the success?
“I think the reason the films have been so successful is that we’re fortunate to have some of the best source material around,” he said.
