Skechers USA just announced that they recently signed American Idol David Cook for a global ad campaign! David Cook is the first male endorser for the brand since 2002, and the second American Idol since Carrie Underwood in 2005. This means that Skechers will be using David’s image from fall 2008 until December 2009 in various advertisements that will reflect his rock star image, personality, and interests. The launch of the David Cook Skechers campaign also coincides with the PopTarts American Idols Live Tour 2008 and the debut of David’s solo album from RCA Records.
As for David Cook himself, he says he’s really thrilled to be the next face of Skechers. According to him, he’s always liked their product designs and felt really honored to be chosen to be a part of their campaign and the Skechers roster that include sensational singers like Christina Aguilera and Carrie Underwood.
I’m really looking forward to see what the ads are going to look like! I don’t think what he’s wearing in the photo above suits him very much but it’s a refreshing change from the scruffy rock star look he’s most known for.
